Shopjacket Hoardings - What are they used for?
- Jo Blackburn
- Jul 23
- 2 min read
Hoardings are primarily used during construction or refurbishments to create a safe boundary and cover what may be an eyesore on your high street. They can also be used to..
Provide Engaging Information: The graphics can convey vital information, such as details about the renovations. This example in North Shields included visuals of what was coming, a map of the area, branding and links to further information.

Promote your brand, your plan! We can ensure that the design aligns with your overall branding. Logos, taglines, and brand colours should be consistent with other promotional materials for a cohesive identity.

Place Making: Incorporating local styles into hoarding design—such as brick textures, street names, windows, and doors—creates visually engaging and contextually relevant spaces. These elements foster a sense of familiarity and pride, reinforcing local identity and community connection. By blending seamlessly with the surrounding environment, such hoardings contribute to placemaking, turning temporary barriers into meaningful urban storytelling.

Advertise: Make your hoardings updatable so that they are current. Use them to advertise forthcoming events in your town (we can help you with gaining advertising consent). In this example a gap site hoarding not only covered an eyesore on the high street until a solution was found, but also promoted forthcoming exhibitions at the local gallery.

Promote Possibilities: If the ideal is for a space to be commercial, show it! This hoarding showed that the space was available for commercial use. It was also used to engage the audience, promoting the Local Authorities 'Pride in our high street' campaign.

Final thoughts...
We can design and install custom graphics onto your existing hoarding—or take care of the full build from the ground up. Whether you're just exploring ideas or ready to get started, Jo would love to chat. Call 07968 542801 to bring your hoarding to life.


That’s an insightful post on Shopjacket Hoardings! They’re a smart way to capture attention, promote seasonal offers, and build stronger brand visibility in busy marketplaces. Just like a LinkedIn profile writer helps professionals stand out with a compelling personal brand, shopjacket hoardings help businesses showcase their identity and message in a clear, engaging manner. Great read!