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Shopjacket Hoardings - What are they used for?

  • Jo Blackburn
  • Jul 23
  • 2 min read

Hoardings are primarily used during construction or refurbishments to create a safe boundary and cover what may be an eyesore on your high street. They can also be used to..


  • Provide Engaging Information: The graphics can convey vital information, such as details about the renovations. This example in North Shields included visuals of what was coming, a map of the area, branding and links to further information.

Eye-level view of an artist painting a colorful mural on a large hoarding
This hoarding in North Shields informed the public about what was coming next.
  • Promote your brand, your plan! We can ensure that the design aligns with your overall branding. Logos, taglines, and brand colours should be consistent with other promotional materials for a cohesive identity.

Eye-level view of an artist painting a colorful mural on a large hoarding
We can simply show your brand, your graphics, on your hoarding.
  • Place Making: Incorporating local styles into hoarding design—such as brick textures, street names, windows, and doors—creates visually engaging and contextually relevant spaces. These elements foster a sense of familiarity and pride, reinforcing local identity and community connection. By blending seamlessly with the surrounding environment, such hoardings contribute to placemaking, turning temporary barriers into meaningful urban storytelling.

Close-up view of transparent hoarding displaying a promotional banner for a new store
This hoarding in Armagh echoed the local design style.
  • Advertise: Make your hoardings updatable so that they are current. Use them to advertise forthcoming events in your town (we can help you with gaining advertising consent). In this example a gap site hoarding not only covered an eyesore on the high street until a solution was found, but also promoted forthcoming exhibitions at the local gallery.


High angle view of a custom-designed hoarding featuring a promotional sale
The information within the frames can be updated as required.
  • Promote Possibilities: If the ideal is for a space to be commercial, show it! This hoarding showed that the space was available for commercial use. It was also used to engage the audience, promoting the Local Authorities 'Pride in our high street' campaign.

Wellington promoting the commercial possibilities on its hoarding.
Wellington promoting the commercial possibilities on its hoarding.

Final thoughts...


We can design and install custom graphics onto your existing hoarding—or take care of the full build from the ground up. Whether you're just exploring ideas or ready to get started, Jo would love to chat. Call 07968 542801 to bring your hoarding to life.

 
 
 

1 Comment


Julia
Julia
Sep 22

That’s an insightful post on Shopjacket Hoardings! They’re a smart way to capture attention, promote seasonal offers, and build stronger brand visibility in busy marketplaces. Just like a LinkedIn profile writer helps professionals stand out with a compelling personal brand, shopjacket hoardings help businesses showcase their identity and message in a clear, engaging manner. Great read!

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