Three empty shops in Carlisle's English Street have been given false fronts to improve their appearance and attract potential occupiers.
The colourful graphic designs - which feature shop types - are either taped inside the windows or screwed to the fascia so they can be removed and reused as required.
Three vacant shops under the Crown & Mitre Hotel have been made to look like a shoe shop, florists and an upmarket boutique.
The design also features contact information for the joint letting agents - Carigiet Cowen and Green & Partners - to encourage potential occupiers to make an approach.
The former Social Bar in Lowther Street has already received a similar treatment at the behest of the letting agent there, Walton Goodland.
This innovative approach to marketing empty shops was praised by other retailers when Carlisle City Business Group held its inaugural meeting last month.
Shopjacket, based in Whitley Bay, Tyne & Wear, carried out the work in English Street this week.
A fourth unit - the recently closed First Choice travel agency - will follow next month and Shopjacket is in talks to do the same at Hoopers vacant department store in Castle Street.
Paul Murphy, who founded and runs Shopjacket, said "We have fitted these all over the UK, and in Europe.
"But this [English Street] is the first time a client has taken the big step to treat multiple properties on a high street and combine this with a marketing campaign with brochures showing the properties in their best light."
He added: "These are expensive properties and they need to look their best.
"Hopefully, it will encourage independent retailers to look at them and think. 'Yes, we can make a go of it'."